{"product_id":"creation-of-art-in-phad-by-kalyan-joshi","title":"Creation of Art in Phad by Kalyan Joshi","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis unique Phad painting Kalyan Joshi departs from massive, sprawling epics to depict the very act of art creation itself. By documenting a man and a woman collaboratively painting a landscape on an easel, a charming piece of \"art within art\" is created.\u003cbr\u003e\u003cbr\u003ePhad painting is a vibrant, 700-year-old scroll painting tradition originating from the Bhilwara region of Rajasthan. Traditionally executed on long sheets of hand-woven cloth (phad), these paintings functioned as mobile temples. Priest-singers (Bhopas) would travel from village to village, unfurling the scrolls at night and singing tales of folk deities like Pabuji and Devnarayan. \u003cbr\u003e\u003cbr\u003eThis composition features a male and a female artist standing on either side of a large wooden easel, facing each other. Both figures are actively engaged in painting a canvas. The man on the left and the woman on the right each hold a paintbrush to the canvas surface, while the woman holds a small painter's palette dotted with colors in her left hand. In classic Phad style, both characters are rendered in sharp side-profiles with large, fish-shaped eyes, pointed noses and rounded facial contours, translating a deep sense of shared creative focus.\u003cbr\u003e\u003cbr\u003eTheir attire and ornamentation elegantly preserve their Rajasthani heritage. The man wears a vertically striped tunic, while the woman wears a top adorned with small star-shaped patterns. Both wear trousers, and their outfits are elevated by traditional golden jewelry, including thick waistbands, stacked bangles and circular earrings (kundals). Both characters wear highly detailed sneakers covered in dense floral and geometric linework.\u003cbr\u003e\u003cbr\u003eThe centerpiece is the painting within the painting. Supported by a bright yellow tripod easel, the internal canvas features a completed, miniature landscape scene. The figures stand upon a light-colored floor featuring a clean, diamond-shaped cross-hatch lattice pattern, giving the studio space an elegant architectural anchor.\u003cbr\u003e\u003cbr\u003eThe artwork utilizes a rich red background for the upper half of the canvas, a Phad feature that creates an intense visual contrast, highlighting the figures, the yellow easel, and the internal painting. The framing remains intentionally minimal and contemporary, with a sharp, crisp black border outlining the canvas. This deliberate, unadorned frame ensures that the focus remains anchored directly on this harmonious intersection of traditional folk craftsmanship and the timeless celebration of fine art.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kalyan Joshi","offers":[{"title":"Default Title","offer_id":48322773844182,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1194\/1498\/files\/1._Creation_of_Art_in_Phad_by_Kalyan_Joshi.png?v=1780567435","url":"https:\/\/www.memeraki.com\/products\/creation-of-art-in-phad-by-kalyan-joshi","provider":"Memeraki Retail and Tech Pvt Ltd.","version":"1.0","type":"link"}