{"product_id":"filmmaking-in-phad-by-kalyan-joshi","title":"Filmmaking in Phad by Kalyan Joshi","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis bold Phad painting by Kalyan Joshi departs from massive, sprawling epics and instead depicts the dynamic realm of modern media. In this composition, this ancient storytelling medium is adapted to comment on the modern act of storytelling itself, filmmaking. It captures a man and a woman operating a vintage cinematic movie camera in a stylized film studio or set.\u003cbr\u003e\u003cbr\u003ePhad painting is a vibrant, 700-year-old scroll painting tradition originating from the Bhilwara region of Rajasthan. Traditionally executed on long sheets of hand-woven cloth (phad), these paintings functioned as mobile temples. Priest-singers (Bhopas) would travel from village to village, unfurling the scrolls at night and singing tales of folk deities like Pabuji and Devnarayan.\u003cbr\u003e\u003cbr\u003eThis artwork features a male and a female figure standing closely behind a large, retro-style film camera mounted on a tripod. The man stands directly at the helm, his hands reaching forward to operate the apparatus, while the woman leans in behind his shoulder, looking ahead intently as if directing the shot. In classic Phad style, both characters are rendered with large, fish-shaped eyes, sharp noses and rounded facial structures, translating an intense creative focus through centuries-old artistic rules.\u003cbr\u003e\u003cbr\u003eTheir attire and adornments seamlessly weave contemporary apparel with traditional patterns and motifs. The woman, on the left, wears a striped top paired with plain white trousers. The man wears a t-shirt adorned with circle motifs, paired with striped trousers that mirror the pattern on the woman’s top. Both figures wear traditional golden jewelry including thick necklaces, armlets, bangles and circular earrings (kundals). \u003cbr\u003e\u003cbr\u003eThe centerpiece of the action is the beautifully stylized camera setup. The vintage camera body, its dual top-mounted film reels, the eyepiece and the supporting tripod legs are all rendered in a bright golden-yellow with precise black outlines. At the upper right of the canvas is a round studio spotlight with a six-lens cluster design, connected by a curved golden arm to a rectangular control box, giving the scene a studio atmosphere.\u003cbr\u003e\u003cbr\u003eThe artwork utilizes a rich red background, a classic Phad feature that provides an intense contrast, highlighting the silhouettes of the crew and their gear. The framing remains intentionally minimal and contemporary, with a sharp, crisp black border tightly outlining the crimson square. This deliberate, unadorned frame ensures that the focus remains anchored directly on this charming intersection of traditional Indian folk art and modern cinematography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eThe size mentioned is including mount.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kalyan Joshi","offers":[{"title":"Default Title","offer_id":48314710098134,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1194\/1498\/files\/1._Filmmaking_in_Phad_by_Kalyan_Joshi.png?v=1780391345","url":"https:\/\/www.memeraki.com\/products\/filmmaking-in-phad-by-kalyan-joshi","provider":"Memeraki Retail and Tech Pvt Ltd.","version":"1.0","type":"link"}