Our Story

Our Story

MeMeraki began as a passion project by founder Yosha Gupta—born from a love for traditional Indian arts and a desire to preserve and share them with the world. What started with hand-painted luxury handbags has grown into India’s largest culture-tech platform, connecting over 350 master artisans with a global audience. When the pandemic disrupted the livelihoods of traditional artists, MeMeraki pivoted swiftly—launching live online workshops that blossomed into a rich ecosystem of art kits, masterclasses, and an e-commerce marketplace. Entirely driven by content and community rather than heavy ad spend, MeMeraki’s organic growth story is powered by digital storytelling, deep artist partnerships, and a commitment to customer delight. Today, we continue to innovate at the intersection of heritage and technology—reimagining how Indian culture is experienced, learned, and loved worldwide.

Our Mission

Our Mission is to create a world where anyone in the world can explore an authentic connection with their culture through the master artists who have been inheriting artistic knowledge from generations.
We aim to create sustainable livelihoods for traditional artisans and use technology as a differentiator. Not just that, we have set out to digitize more than 3000 arts and crafts of India with online and offline experiences, including handcrafted products that integrate into modern lifestyles.

Our Clients and Partners

Google Logo Amazon Logo IIM Ahemdabad Logo Noise Electiorincs Logo Ministry of Culture Logo JCBN Logo Indian Council of Cultural Relations (ICCR) Logo LinkedIn Logo HK Walls logo Kukdoo Koo Festival Logo Mastercard Logo AIACA logo Kunzum Cafe Logo Appolo Hospitals Logo Sipping Thoughts Logo LBB Logo Bank of America Logo Delhi Public School Logo Okhai Logo Titan Tarasha Logo Our better Planet Logo JSW Foundation Logo ASIA Socitey Hong-Kong Logo NICE logo JBCN Internation School Logo Creative Dignity Logo
Yosha, Founder and CEO

Yosha Gupta,

Founder and CEO

Yosha is the founder of MeMeraki and a FinTech leader with 15+ years of experience across the World Bank Group, Gates Foundation, IDEO, and multiple startups. She has a strong background in product management and has worked across Asia and the UK on financial inclusion and innovation. Beyond tech, Yosha has a lifelong passion for India’s heritage arts, having championed over 100 events over 25 years to support and spotlight traditional artists.

Previously, she founded a cashback app in India with over 1 million users, backed by 500 Startups, Vectr Ventures, Facebook’s FBStart, and Cyberport Hong Kong. A sought-after speaker and startup advisor, Yosha has published thought leadership with the World Bank and the Financial Alliance for Women, including on how FinTechs can tap into the multi-trillion-dollar female economy.

She’s been named among the Top 100 Women in FinTech, Top 50 FinTech Influencers in Hong Kong, and was recognized on Hong Kong’s Diversity List. Her accolades include nominations for the Google India Digital Women Awards and the American Chamber’s Women of Influence Award.

Our Team

We have gathered a collective of mission-driven, socially-conscious and passionate individuals who are committed to bringing to light all the hidden gems and disenfranchised artisans in the subcontinent.
Vishakha

Vishakha Agrahari

New Projects & Design Lead
Kirti

Kirti Bhardwaj

New Projects & Artist Onboarding
debo

Debobarni Das

UX & Design Lead
Swarnima

Swarnima Soni

Graphic Designer
Agrima

Agrima Mohan

Content Strategist & Creative Production Lead
Ketan

Ketan Shandilya

Videographer & Editor
Amit

Amit Goyal

Videographer & Editor
Aditya

Aditya Upadhyay

Technology Lead
Sanidhya

Sanidhya Kashyap

Software Developer
Agrasha

Agrasha Sahu

E-Commerce Manager
Bhaskar

Bhaskar Pandit

Logistics Lead
Harsh

Harsh Yadav

Logistics Executive
Nisha

Nisha Nagpal

Finance and Sales Lead
Roshni

Roshni Vadhvani

Sales & Customer Support
Misha

Misha Jaiswal

Curation & Research Manager
Neeyati

Neeyati Rometra

Research & Content Associate

MeMeraki Artists

We proudly collaborate with over 300 Master Artists from across India, showcasing diverse traditional art forms, preserving heritage, and celebrating the incredible talent rooted in every region of the country.

bapi-chitrakar
Bapi Chitrakar
Kanday Anjanappa
siva-reddy-kalamkari-artist
Siva Reddy
adarsh-kerala-mural-artist
Adarsh Appukkuttan
Mahaveer-swam-bikaner-artist
Mahaveer Swami
venkat-shyam-gond-artist
Venkat Raman Singh Shyam
shehzaad-ali-shehrani-pichwai-artist
Shehzaad Ali Sherani
harinath-n-kalamkari-artist
Harinath N
uttam-chitrakar-kalighat-artist
Uttam Chitrakar
bapi-chitrakar
Bapi Chitrakar
Kanday Anjanappa
siva-reddy-kalamkari-artist
Siva Reddy
adarsh-kerala-mural-artist
Adarsh Appukkuttan
Mahaveer-swam-bikaner-artist
Mahaveer Swami
venkat-shyam-gond-artist
Venkat Raman Singh Shyam
Dolon-Kundu-Terracotta-Artist
Dolon Kundu
chandrakant-bhulabhai-mata-ni-pachedi-artist
chandrakant Bhulabhai
Anil Wangad
Ambika Devi
Apindra Swain
Dinesh Molela
Dinesh Molela
vidya-soni-mandana-artist
Vidya Soni
Mahamaya-sikdar-kantha
Mahamaya Sikdar
Satya Narayan Suthar
Satya Narayan Suthar
sai-kiran-dhanalakota
Sai Kiran
Dolon-Kundu-Terracotta-Artist
Dolon Kundu
chandrakant-bhulabhai-mata-ni-pachedi-artist
chandrakant Bhulabhai
Anil Wangad
Ambika Devi
Apindra Swain
Dinesh Molela
Dinesh Molela

Why work with us

300+

Master Artists From across India

150+

Artforms Across India documented

10,000+

Products

3.5+ Cr INR

Paid out to our artists in the last 4 years

5+

Installations

15+

Exhibits

40+

countries, We serve customers all over the Globe.

5M+

Monthly Social Media Reach

Testimonials

MEDIA COVERAGE