One District One Product (ODOP) Catalog
Uncover the rich tapestry of cultural heritage with the One District One Product (ODOP) scheme, spotlighting traditional arts and crafts. With a focus... Read More
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Email: yosha.gupta@memeraki.com
Basohli Art
Jammu and Kashmir
Bastar Iron Craft
Chhattisgarh
Bidri Art
Karnataka
Black Pottery
Uttar Pradesh
Chamba Rumaal Paintings and Art Collection
Himachal Pradesh
Cheriyal Scroll
Telangana
Chhau Mask
West Bengal
Dhokra
West Bengal
Kangra Art
Himachal Pradesh
Madhubani Paintings and Art Collection
Bihar
Mata ni Pachedi Handmade Paintings and Art Collection
Gujarat
Moradabad Metal Craft
Uttar Pradesh
Pattachitra Paintings and Art Collection
Odisha
Sandalwood Wood Carving
Rajasthan
Sikki Grass Art
Bihar
Terracotta
West Bengal
Tholu Bommalata
Andhra Pradesh
Tikuli Art of Bihar
Bihar
Zardozi
Uttar Pradesh
FAQs
The ODOP initiative aims at fostering balanced regional development across all districts of the country by selecting, branding, and promoting at least one unique product from each district.
A total of 1102 products from 761 districts across the country have been identified under the ODOP initiative.
You can find the list of products identified under the ODOP initiative on the DPIIT’s website through this link: ODOP Products List.
Several steps have been undertaken, including capacity-building initiatives, e-commerce onboarding drives, virtual buyer-seller meets, and participation in international events to promote and export ODOP products.
The Ministry of External Affairs is presenting a diverse array of traditional artforms from different regions of India as gifts to esteemed delegations, such as the G20 summit, leveraging the ODOP initiative.
Achievements include facilitating the promotion of traditional artforms like Pashmina from Ladakh, Molela Clay-Work from Rajasthan, Kamrup Silk products from Assam, and other indigenous handicrafts through international platforms and events.
The ODOP initiative actively supports and showcases traditional artforms by organizing exhibitions, conducting capacity-building workshops, and collaborating with organizations like TRIFED to provide a platform for artisans and weavers to showcase their craft.
The ODOP initiative empowers local artisans and weavers by providing opportunities for skill development, market exposure, and recognition for their unique traditional artforms, thereby fostering socio-economic growth at the grassroots level.
Examples include Kullu Shawl from Himachal Pradesh, Darjeeling Tea from West Bengal, Blue Pottery from Rajasthan, Bidriware from Karnataka, Pattachitra paintings from Odisha, Bagh Prints from Madhya Pradesh, Coffee from Kerala, Bastar Craft from Chattisgarh, and Rice-Jeeraphool from Chhattisgarh.
Individuals and organizations can contribute by actively supporting and promoting traditional artforms through collaborations, investments, and initiatives that enhance the visibility and marketability of these unique cultural treasures.
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