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About the Artwork +
This monumental, highly complex and iconographically dense devotional Pichwai painting by Naveen Soni presents a spectacular visual compendium of the Shringar forms of Shrinathji. The sprawling layout acts as a glorious piece of visual scripture, precisely mapping twenty-four distinct daily and festive adornments of the deity around a central, large sacred sanctum.
Pichwai painting is a traditional, highly stylized school of art that originated over four centuries ago in Nathdwara, Rajasthan, designed primarily to serve as large, illustrative backdrops behind the deity in Pushtimarg temples. Practiced by hereditary communities of painters, it is celebrated for its microscopic line-work, rich mineral and vegetable pigments, and strict iconographic grids that detail the life and cosmic moods of Lord Krishna. Traditionally executed on starched cotton cloth using hand-crafted brushes, the art form is renowned for its intense devotional focus, heavy use of real gold leaf embellishments, and elaborate borders filled with cows, lotuses, and stylized natural elements.
The canvas is anchored by a large central window depicting Shrinathji standing in his signature posture, his left arm raised to lift Mount Govardhan, clothed in a vibrant saffron dress and an extensive collection of layered pearl and lotus garlands, he wears a beautiful peacock feather mukut and holds a flute, standing on a lotus pedestal, floating in the serene Yamuna river full of blooming lotus flowers. The backdropshows the forests of Braj and the Givardhan parvat.
This central shrine is flanked and surrounded by a rigorous grid of twenty-four separate narrative boxes, each portraying a specific, distinct manifestation of the deity with varied crowns, multi-colored garments, elaborate jewellery and unique ritual backdrops.
In Pushtimarg temple tradition, the outer border panels of a 24 Swaroop Pichwai portray the twenty-four traditional seasonal and festive manifestations (Swaroops) of Shrinathji. These panels represent the liturgical calendar of Nathdwara, documenting how the seven-year-old child-incarnation of Lord Krishna is dressed, adorned, and offered food (Bhog) throughout the changing rhythms of the Hindu year. Each miniature box depicts a precise, scripturally mandated attire (Shringar) and posture corresponding to major festival days or the daily sequence of Darshans.
The variations also depict the Lord across his eight daily viewings, moving from Mangala (the early morning awakening where He is minimally adorned to preserve his comfort as a sleeping child), Shringar (the mid-morning royal dressing with complex chest garlands), Gwal (the cowherding hour), and Rajbhog (the grand midday royal meal feast where He wears a towering crown, heavy gold ornaments, and holds a lotus bud). Across these twenty-four squares, the deity's costume transitions meticulously between a traditional flared ghagri, a royal chakdar jama (skirted tunic), and a wrapped winter kamarija. While His signature posture remains consistent, His left arm raised to carry the mountain and His right hand resting on His hip, His attributes shift. Depending on the specific panel's manifestation, He may hold a long golden flute (bansuri and sacred lotus buds, with His throat adorned with multi-stranded pearl strings (mala) and emerald-set pectorals. By his feet lie the offerings - a jaldani (water pot), paan beeda and prasad box.
To visually isolate each of the twenty-four forms, Naveen Soni treats the background of each individual panel with varied miniature texturing. The deity is placed within multi-colored celestial halos (pithikas) or arches rendered in contrasting solid shades of mustard yellow, terracotta red, slate grey, and pale pink, or detailed with diagonal fabric stripes to denote seasonal changes. By grouping these twenty-four distinct daily and festive records into a strict, unified frame around the main shrine, this Pichwai functions as a complete visual encyclopedia of devotion, mapping the entire spiritual universe and ritual year of Nathdwara onto a single piece of cotton cloth.
Flanking this inner grid are two tall, vertical registers containing majestic peacocks with outspread trains, rendered against a vibrant orange field. The entire complex composition is enclosed within a magnificent, continuous outer border filled with miniature multi-colored rosettes and fine gold lace detailing, creating a flawless visual balance between individual panels and global courtly majesty.
Authentication and Certification +
Each of our artworks are hand painted by master artists across India. We provide a digital authentication certificate with this artwork signed by the artist which will be sent over email after 3-4 days of delivery of the artwork.
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Sizes, Framing and Customisation +
The sizes mentioned are excluding the borders of the artwork. Frames shown are for visual representation only and are not included with the artwork.
Customisation
Most artworks can be customised in terms of colours, size and elements to fit your requirements.
For custom artwork orders, please use the WhatsApp chat below or email us at wecare@memeraki.com to discuss your requirements in more detail.
Framing Services
No, we currently sell artworks unframed (unless explicitly mentioned otherwise) and do not provide framing services.
Shipping and Taxes +
We ship worldwide.
Domestic Orders
All prices are inclusive of GST and applicable Indian taxes.
- We offer free shipping on orders above ₹1999 for all artworks, except Lippan, Terracotta and Thikri.
- A flat shipping rate of ₹499 applies to orders below ₹1999.
Lippan, Terracotta and Thikri
Shipping is charged on a per-kilogram basis, due to the delicate and bulky nature of these items.
International Orders
- A flat shipping charge of ₹4,000 applies to international artwork orders.
- Customs duties, taxes, or import charges in the buyer’s country are not included and must be borne by the buyer.
- Shipping rates for Lippan, Terracotta and Thikri artworks will be calculated based on weight.
Additonal Shipping Charges
Extra charges may be applicable for both domestic and international deliveries in the following cases:
- If the article requires additional packaging (such as a wooden crate) to ensure safe shipping due to its delicate nature.
- Custom-framed artworks.
- Artworks where shorter side exceeds 36 inches or Decor items with any side over 35 inches.
- If you request express shipping. Contact support to check availability.
- The order contains more than two different product types.
You can proceed with your purchase, and our team will contact you to confirm any applicable additional shipping charges before processing your order. Alternatively, reach out to us on WhatsApp or email, and we'll assist you in completing your purchase with the final pricing.
Delivery Timelines and Returns +
All artworks are handmade and couriered securely in transit safe packaging sutaible for the artwork.
Due to high demand for artworks from this artist, the delivery timelines are currently 2-4 weeks.
If you are on a tight deadline, please reach out to us on WhatsApp or email to discuss your requirements.
Once your order is placed, our team stays in constant communication with the artist to track the progress and ensure the quality of your order. You will receive regular updates from us throughout this process.
All MeMeraki artworks are hand-painted. In rare occasions, artist may face delays due to weather, health, prior commitments or force majeure. Our team will reach out to you with revised timelines in case of such delays. We appreciate your understanding and patience in such situations.
Colour Disclaimer+
All artworks on the website are hand painted from scratch by our master artists. This makes every artwork absolutely unique and the actual colour and overall artwork may vary slightly from the artwork image posted here.
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