Beyond Posting: Helping Artists Find Their Voice Online

Inside the Social Media Strategy Workshop at the Digital Artisans of India Awards 2025

For many traditional and contemporary artisans, social media is a confusing space. They know they need to be present, but they are unsure of what to say, how often to post, or whether anyone is really listening. The pressure to “perform” online often feels disconnected from the slow, careful nature of their craft.

At the Digital Artisans of India (DAOI) Awards 2025, MeMeraki hosted a workshop that addressed this reality directly. The session was not about growing numbers overnight or following trends but about helping artists understand social media in a way that feels natural, manageable, and useful to their work.

The workshop was conducted by Agrima Mohan, Content Marketing Lead at MeMeraki, and was held at T-Hub as part of the DAOI Awards. It was supported by defindia.org, Creative Dignity, Digikargah, Digi – Digital Culture Development Program, AIACA (All India Artisans and Craftworkers Welfare Association), and WSA. Artists, makers, and cultural practitioners from different backgrounds came together for a session focused on learning, clarity, and shared experience.

Creating the Right Setting for Learning

Held on 14 November 2025 at the Pinnacle Hall on the 7th floor of T-Hub, the workshop took place in an environment designed for exchange and openness. The timing and format allowed artists to step away briefly from exhibitions and conversations, and instead focus on something deeply relevant to their everyday lives as creators.

The session created room for honest conversation. Participants were not expected to arrive with prior knowledge of social media or strategy. Instead, the discussion acknowledged that many artists approach digital platforms with uncertainty, and allowed space for questions that often go unspoken.

Why MeMeraki Conducted This Workshop?

MeMeraki has always worked closely with artists across India, not only to showcase their work but to understand the challenges behind it. Over time, one pattern became clear: while artists have powerful stories, they often don’t know how to share them online in a way that feels true to themselves.

This workshop was conducted only to fill that gap. Many spoke about being active on social media yet feeling uncertain about what they were doing there. They shared their work online, but often without confidence or direction, unsure whether their efforts were meaningful or effective. The challenge was not a lack of stories or skill, but the absence of a clear way to translate their practice into the digital space.

The session was shaped around this reality, creating room to talk about everyday questions artists carry with them while navigating social platforms, and exploring how sharing process, context, and lived experience can feel more natural than constant posting or performance.

What the Workshop Focused On

Instead of starting with platforms or tools, the session began with people where it was shared how storytelling sits naturally within artistic practice through process, tradition, mistakes, learning, and time.

Artists were encouraged to think about what already exists in their work:

• the hours spent making
• the materials they work with
• the history behind their craft
• the meaning attached to each piece
• From there, the conversation moved into how these elements can be shared online in simple ways.

Analytics were introduced slowly and clearly. Rather than focusing on numbers alone, the session explained what different responses actually mean. For example, when someone saves a post, it often means they want to return to it. When they share something, it usually means it moved them in some way. These small actions help artists understand what connects with people online.

Examples from MeMeraki’s work were shared throughout the session, showing how honest, process-led content has helped artists reach new audiences and build long-term relationships with patrons.

Understanding Online Platforms Without Uncertainty

The discussion around social media stayed practical and familiar. Instead of treating all platforms the same, the conversation looked at how each one is usually used in everyday life.

Instagram was spoken about as a place where images and short videos work well. It suits moments from the making process, finished work, and small details that can be understood visually without much explanation.

LinkedIn came up as a space for sharing longer thoughts. Artists could speak about their journeys, their work experiences, and what they have learned along the way. Writing carries more weight here, and posts are often read more slowly.

Seeing these platforms side by side made things feel simpler. Artists did not have to share everything everywhere. They could choose where a story felt most comfortable and take the pressure off trying to do too much at once.

What Impact Did the Workshop Create?

The most meaningful response to the workshop came after it ended. In the days following the session, calls and messages were received from artists who had attended. They reached out with specific questions about planning their content, understanding their audience, and improving their presence step by step.

Some artists contacted her even days later, sharing how the session had helped them think differently about social media. They spoke about feeling less confused and more confident about where to begin. These conversations showed that the workshop had stayed with them beyond the room.

It sparked reflection and it made social media feel less distant.

Supporting Artists Through Learning

This workshop reflects MeMeraki’s larger role within the cultural ecosystem. While the platform connects audiences with handcrafted work, its work does not stop at selling products.

Through workshops like this, MeMeraki continues to invest in education, awareness, and long-term support for artists. It recognises that sustainability comes not only from sales, but from knowledge, confidence, and access to the right tools.

Closing Thoughts

The workshop was built on a simple belief: artists deserve clarity in this digital world. By keeping the conversation honest and accessible, the session helped artists see social media as something they can approach in their own time and in their own way. It reminded them that their stories already have value and that sharing them does not require perfection, only intention. What followed the workshop showed how small, thoughtful conversations can stay with people long after the session ends.