Taking Indian art everywhere :). What an amazing way to bring a local flavour to marketing with Indian Art- glad to see that businesses like ITC recognize the tremendous power of Indian Art.
We glad to have played a small part in this truly amazing ad for Yippee Noodle by Team Tandem Media Pvt Ltd , with stunning work done by our Pattachitra artist Apindra Swain and team MeMeraki ! Do check it out!
In Tandem Media's latest TVC for @sunfeast_yippee , Pattachitra artworks hand-created by famed artisans come alive with cutting-edge animation fused into an action-packed, non-linear storyline. And if you think that’s a bit loaded on the adjectives there’s a good reason for that. Running over 60 days the project involved a multi-talented team led by director @wizdumtuth Sen Gupta working across Mumbai, Bangalore, Bhubaneswar, and Raghurajpur - the home of Pattachitra art to create an advertisement that celebrates Odisha’s rich cultural heritage and its love for food, particularly the delightful recipes of @sunfeast_yippee Yippee .
Brand: @itc_limited
Product: @sunfeast_yippee Noodles
Agency: @ogilvyindia ,Bangalore
Chief Creative Officers, Ogilvy South: @peekaps
President & Head of Office, Ogilvy South: Tithi Ghosh
Vice-President, Planning : Priyank Vaghela
Group Creative Director : Nilesh Kulkarni
Creative Director : Gururaj Biradar ,Natasha Khubchandani, Naman Gaur
Account Management: Ayushi Haldar , Sahana Khan ,Pranav Hebbar
Production House : @tandemstories
Director : @wizdumtuth
Producer : @dts_danny
Director of Photography : @anuj_samtani
Production Designer : @mayurbarathe_ @mayur_magicz
Line Producer : @baba_ohh_baba
1st AD : @ishitagrams
2nd AD : @ishanananana & Aishwarya Chodankar & Naresh Bhatt
1st AC : Devendra Thakkar
Costume Stylist : @__dangeparvin_._
Makeup : Karan Singh
Production Manager : @pranav0220 & @shadabali1316
Bolt and Camera : @stereovisionindia
Art Director : @pankajborale63
Set Dresser : @dinki____
Casting Director : @manojmahapatracasting @tiny_rising_talent
ACTORS : Saumya Rawat aparajitadey_official
Design and animation: @plankton_collective
@adityavipparthi , @fahad_faizal , Ameya Agarwal, @yoga.k19 , Abdul Raheem, Akash .H.J, Tanvi Malvankar, Mehnaaz Hussain, Vineet
Pattachitra Artist Team : @me_meraki from @yosh2012, _rhea_das , @shaka.haari
Pattachitra Artist : @pattachitra_apindra ,Universe Maharana ,Suresh Chandra Subudhi
Lyrics : @sachindasburma
Music Composer : @gauravchatterji
Singer : @kekaghoshal
Sound Design & Mixing: @devang_rachh
Offline Editor: @abhilesh_shivalkar
Colourist: @aviavinashshukla
